Growing Switzer Performance

Switzer Performance P800 GTR Nissan

Since 2009, Switzer Performance has grown significantly- going from a two-lift garage to a 100,000 sq. ft. manufacturing facility just outside of downtown Oberlin, Ohio. That incredible 5-year growth, however, wasn’t driven by a big marketing campaign or centerfold-style ads in magazines. It was driven by our customers.

“Almost all of our customers were referred by other customers,” explains Tym Switzer, head of Switzer Performance. “That’s a testament to our sales staff, who take extra steps to educate our customers and set their expectations, and for our shop guys, too, because they’re the ones that deliver on those promises and really make the experience what it is for our clients.”

That dedication to what Tym calls “the customer experience” is what fosters such brand loyalty among Switzer’s fans- and it’s why customers like Dan Kendra, who bought one of Switzer’s P800 GTR Nissan PKGs several months ago, can’t stop saying great things about the car, the company, and the people who make it all possible. You can hear more about Dan’s customer experience with Switzer in this video, below, and you can contact Switzer Performance’ dedicated Performance Consultants at this link to find out more about the Switzer-built hyper car of your dreams.

 

 

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